Stop Guessing
A simple 3-step framework that helps you pick the right idea, validate it fast, and start without overwhelm — with A.I doing the heavy lifting.
(After I Lost £12,000 on the "Safe" Choice)
After 17 years building online businesses – generating over $100M in total sales across all my personal projects – I can tell you exactly why most people fail at building an online income.
And why thousands of regular people–with no special skills, no audience, and no technical background–have succeeded.
The difference has nothing to do with talent, timing, or luck.
It's all about sequence.
The people who struggle? They approach it backwards and unknowingly overcomplicate something that can actually be very simple.
They jump into any niche and business model they think will make money... create a product (or affiliate one)... build a website... then hope someone buys.
By the time they realise nobody wants it – or that they've chosen a business model that takes their freedom instead of giving it – they've wasted months and invested thousands they'll never get back.
I know because I did exactly that. Lost £12,000 on a franchise that was completely wrong for me. It was supposed to be the "safe" choice–proven system, established brand, guaranteed success.
Instead? Six months of cold calling and chasing people who didn't care or want to hear from me about my boring advertising product.
So I went back to my job embarrassed and with an extra £12,000 in debt.
But that expensive mistake taught me something worth far more than the £12,000 I invested:
Test first. Prove it works. Then build something that's actually aligned with your goals.
Once I flipped that sequence, everything changed.
I tested a crazy simple idea one weekend–a 20-page guide for men struggling with online dating. Spent $5-10/day on ads. People bought it. Within six months, I was earning £5,000+ per month in recurring commissions (I will explain how soon) and quit my job.
That tiny test became my escape from the rat race… and eventually turned into many millions.
Same approach. Different niches. Personal growth. Productivity. Business. Wellness.
One of those simple experiments even grew into one of the fastest-growing digital marketing education companies – and it started from something incredibly basic: the recordings of a tiny workshop I ran in 2012 showing business owners ONE thing… how to use Facebook ads to get leads and sales, back when almost nobody else understood it.
Now, before we go any further, let me be completely honest with you: most people who talk about starting an online business never get very far. Many never even launch.
But here's what I've seen over and over again: The people who test small ideas – who put something simple out into the world – not only launch, they outperform the people who spend months overthinking and overcomplicating everything.
That's what this framework gives you: a smarter, simpler way to test. Not to plan perfectly. Not to build a "perfect" business from day one. Just to test → learn → move forward.
And it's the exact process I still use to start every new project today.
Right now, my partner Casey and I are launching a new positive psychology brand. Started with a simple digital guide. Proved it worked. People loved it. Now it's a physical journal with an online community.
I'm also in the middle of launching an interactive productivity app. Tested the concept first by sharing a framework on a webinar. Got feedback. Now building it properly.
Same framework every single time: Prove → Build → Scale.
That's what I'm going to show you. Not theory. Not motivation. The actual step-by-step process I've used to build multiple seven-figure businesses–and helped thousands of others do the same.
And the best thing about it? You get to choose how ambitious or modest you want to be.
Some people use this to add an extra $500-1000/month on the side. Others replace their full-time income. Some build six and seven figure businesses.
You also get to choose how simple or advanced your approach is.
Start with a simple PDF guide. Or offer a consultation. Or create a course. Or build an app. Or deliver a service.
The framework works for all of it–because it's about the sequence, not the specific business model.
Let me walk you through it.
The Mission Map framework removes these obstacles one by one.
"A week from now you'll be a million miles ahead of where you are, I promise."
— Robbie Inman
"I had a very good idea of what I wanted to build coming into this, but it's all getting so much clearer."
— Melissa Robinson
"Planning on launching an ad in two weeks. It saves me money and speeds things up."
— Jenny Edmonson
Results not typical. Individual results vary based on effort, niche, and market conditions.
Here's what usually happens:
Someone decides they want to make money online.
So they watch YouTube videos. Buy courses. Research different ways to do it.
Physical products? Coaching? Courses? Amazon? Affiliate stuff?
They spend weeks–sometimes months–trying to figure out the "right" path.
Maybe they narrow it down. Get excited about something.
Then the doubts creep in:
"But what if this doesn't work?"
"What if I pick the wrong thing?"
"What if I waste all this time for nothing?"
So they research more. Look for that ONE perfect idea that feels completely safe.
Except it never comes.
Or... they finally pick something.
They throw up a website. Start building a product. Maybe film a course. Maybe set up a little shop. Maybe offer a service. Maybe try an affiliate offer.
They press "publish"...
...and it's crickets.
Or worse–they get a few customers and realize they HATE what they've built.
I've had this exact conversation with thousands of people. Smart, motivated people who are stuck in analysis paralysis.
People who are willing to put in the work. People who've got the drive. But they're stuck.
And here's what I tell every single one of them:
The problem isn't that you're lazy or scared or too late.
The problem is you're overthinking and overcomplicating it all.
It's like being dropped into the cockpit of a plane and told to "just fly it" – before anyone's shown you what any of the controls do.
Of course you're overwhelmed. Of course you're scared. Anyone would be.
Let me tell you about my expensive education.
When I was 25, I was working in real estate in the UK. Decent job. But I wanted out.
I wanted freedom. Control. Something that was mine.
So I did something daft.
I borrowed £12,000 and invested every penny into a franchise selling local advertising.
Told everyone–friends, family–"This is it. You won't recognize me a year from now."
I was so sure. So committed.
Then they sent me on a cold calling seminar.
I'm sat in this room learning how to pick up the phone, face rejection, not take no for an answer.
Some people there loved it. Cold calling was in their DNA. They were buzzing.
But I'm sitting there thinking: "This feels like banging my head against a wall."
Every cell in my body was screaming: "This isn't you."
But I'd told everyone. I'd borrowed the money. I'd made the commitment.
So I pushed through for six months. Even started making some progress.
But I realized something that changed everything:
Even if I succeeded, I'd still wake up hating my life.
I'd built a prison. A successful prison, maybe. But still a prison.
So I quit. Went back to my day job. Embarrassed. In debt.
But I learned two lessons worth more than £12,000:
Never build something that doesn't fit who you are.
Test before you bet everything.
Here's the truth:
If I'd spent ONE DAY actually doing cold calls before investing £12,000, I'd have known immediately it wasn't for me.
One day. That's all it would've taken.
Just when I felt I had nowhere left to turn, I discovered a different path: online marketing.
Books like Never Cold Call Again and The 4-Hour Work Week opened my eyes to something I'd never considered: What if I could earn money by actually helping people, without the soul-crushing sales tactics?
So I took a leap of faith. I immersed myself in digital skills and online marketing strategies.
But at first? I got it completely wrong.
I did what everyone does when they start: I jumped straight into trying to sell stuff.
Weight loss products. Business opportunities. Software tools. Whatever looked like it might make money.
I threw up some ads. Sent traffic to affiliate links. Waited for commissions to roll in.
Nothing.
Just wasted ad spend and zero sales. Weeks of effort down the drain.
I was making the same mistake I'd made with the franchise–jumping straight to selling without actually helping anyone.
Then I remembered a principle from Never Cold Call Again that changed everything:
Always lead with value. Actually help people first. Then your solution becomes the obvious choice.
Not "buy this thing."
But "here's how to solve your problem"... and by the way, here are the tools that will help you.
That shift–from selling to helping–was the breakthrough.
So I stopped chasing sales and affiliate commissions and started looking for real problems I could actually solve.
No more building big ideas on hope. No more promoting random products.
Just finding one specific problem... for one specific type of person... that I could genuinely help with.
That's when I noticed something:
Online dating was exploding. Match.com was everywhere. Traditional meetups were fading. The whole dating world was shifting online.
And I asked myself: "Who has a problem here that I can actually help with?"
After some research and a bit of testing, I found a clear group: Men in their late 30s and 40s who wanted to settle down–maybe start a family–but had no clue how to navigate online dating.
They were lost. Frustrated. Already searching for help.
So I created something simple:
A short 20-page guide to help these men get started. Took me a weekend to create.
Not an affiliate link. Not someone else's product.
My own guide. Solving one real problem. For one specific person.
Here's what I did first:
I offered it for free.
Set up a basic page. Ran $5–10/day in ads. Asked people to enter their email to get the guide.
And people actually wanted it.
Real strangers. Giving me their email address. Downloading the guide.
I was building an email list of people who had the exact problem I was solving.
That was the first proof: People want help with this.
Then I tested something bolder:
I started charging for it.
Same guide. Same ads. But now $9.95 instead of free.
People bought it.
Not thousands. But enough to prove something even more important:
👉 Yes – strangers will actually PAY for help with this problem.
That was real proof. Not hope. Not theory. Real money from real people.
That tiny test changed everything.
Within six months, I quit my job because:
One small test created a real, predictable online income stream.
And here's what made that first guide so powerful:
Inside it–and through automated email follow-ups I created–I recommended helpful resources like:
One small product → multiple income streams → all working automatically.
People would buy the guide. Read it. Then over the next few weeks, my automated emails would share additional resources that helped them go deeper.
I wasn't chasing anyone. I wasn't following up manually. The system did it for me.
That's when I realised something powerful:
You don't need to create everything yourself. You don't need ten of your own products. You don't need to be the expert on everything.
You just need to solve one problem... then guide people to helpful resources... and earn multiple income streams along the way.
One guide. One email sequence. Multiple income streams.
And it all ran whilst I was still working my day job.
And here's the thing: There are loads of problems like this–right now, today–where people are actively searching for help and willing to pay for solutions.
You don't need to reinvent the wheel. You just need to find one problem, create one simple offer, and test it.
First for free (do people want this?) Then for money (will people pay for this?)
Same system. Same steps. Same simplicity.
It works because it starts with helping–not selling.
Here's what changed the game for me.
One of the dating experts I was promoting–David D'Angelo–had built a $20M online business. When I saw how he'd structured his marketing and scaling systems, everything clicked.
I wasn't just studying his dating advice anymore to improve my marketing and messaging–I was studying world-class online business architecture.
He held the most incredible live business growth seminar to help people scale their businesses without working more hours (in fact, working less). There I met the most helpful network of people doing online marketing at the highest levels.
That mentorship accelerated my growth by years–without falling down the typical "grow at all costs" hustle culture we see so much of these days.
This wasn't about grinding harder. It was about building smarter systems that gave you more freedom, not less.
These exact systems–the automated email sequences, the simple funnels, the multiple income stream approach–that's what I'm going to teach you inside Mission Map.
You don't need to "get lucky" and meet the right mentor.
You're getting the distilled framework that took me 17 years to refine–in a weekend.
And after 17 years of building online businesses, having the opportunity to help others do the same is a genuine passion of mine–and for our whole team of 16 mentors.
That's what this is really about.
When I started well over a decade ago, testing an idea took weeks and cost hundreds.
Today? You can test in days for under $100.
Here's what's changed:
What used to take me a week to write now takes hours. But here's the thing–AI only works when you give it clear direction.
"Help me write a guide on dating" gets you garbage.
"Help me create a guide for men in their 40s wanting to meet the woman of their dreams and start a family" gets you 80% there.
The framework gives you that clarity, and our in-house AI helps you build offers that will actually sell.
$5-10/day on Facebook and Instagram ads for about a week. That's all you need to know if real people will pay for your idea. Within two weeks max, you have your answer.
I know what some of you might be thinking: "But I don't know how to run ads!"
Here's the truth–running a simple test ad is easier than posting on social media.
You don't need to be a "Facebook ads expert." You don't need fancy targeting. You don't need perfect copy. Facebook's system does the rest. It finds people interested in what you're offering.
Jobs aren't secure. The economy is unpredictable. AI is changing everything. Having the ability to generate income from a laptop, from anywhere, independently–that's not just nice to have anymore. It's becoming essential.
One income source is risky. But when you've got an online presence with multiple ways to earn–guides, affiliate recommendations, courses, coaching, products–that's actual security.
The opportunity has never been better. The barriers have never been lower.
But you still need a clear path forward.
One wrong step in the wrong sequence and you're dead in the water.
Build a full product before testing? Months wasted.
Pick a niche you're not interested in? You'll quit before it works.
Try to do everything at once? Overwhelm stops you cold.
That's what Mission Map gives you.
The right steps. In the right order. So you don't waste time, money, or confidence on the wrong approach.
You've probably seen other "make money online" offers. Courses. Coaching. Programs. YouTube gurus.
Here's what makes Mission Map different:
Most programs teach a tactic or narrow in on one business model. "Do dropshipping." "Start a YouTube channel." "Sell on Amazon." Mission Map teaches you a framework that works across any niche and any business model. Which is how it should be!
Most programs assume you already know what to sell. They skip the hardest part–figuring out what to offer and who to help. Mission Map starts there. The AI tool and Vision Call help you find your specific path.
Most programs make you build everything before testing. Create the course. Build the website. Film the videos. Then hope it works. Mission Map flips that. Test first. Prove demand. Then build.
Most programs leave you alone. Mission Map gives you community support.
Most programs promise fast money. "Make $10K in 30 days!" (Spoiler: You won't.) Mission Map promises fast feedback. You'll know within 2-3 weeks if your idea has legs. That's worth more than hype.
This isn't about getting rich quick.
It's about testing smart, building what works, and scaling with confidence.
How everyone else does it
The Old Way
BUILD BIG, HOPE IT SELLS
😰 Feeling overwhelmed
How we do it
The Mission Map Way
TEST FAST, BUILD SMART
😊 Feeling confident!
Most people fail online for three simple reasons:
1. "I don't know where to start."
2. "I'm scared of wasting time and money."
3. "I don't have the time or skills to create a product."
Mission Map (plus the AI tools) fixes all three.
It gives you one clear sequence:
Prove → Build → Scale
Or as we call it inside Mission Map:
Prepare → Launch → Grow
No guessing. No hoping. No spending months building something nobody wants.
Just three simple phases that remove all the uncertainty.
✓ Find your niche
✓ Create simple test offer
✓ Prove demand ($50-100)
✓ Build your online home
✓ Set up automation
✓ Multiple income streams
✓ Bring more people in
✓ Grow your audience
✓ Turn up ad spend
This phase exists for one purpose: to make sure your idea is something people will actually pay for.
Before you build a website. Before you create a full product. Before you spend months planning anything.
You test your idea quickly and cheaply.
1. Choose a specific type of person you want to help
2. Create a tiny first version of your offer
You're not building a full business yet. Just testing ONE simple thing:
Digital products:
Physical products:
Services:
Example: My first test was a 20-page PDF guide about online dating. Cost me a weekend to create.
3. Put it in front of real people and see if they take action
The real test: When strangers take action. Because strangers don't buy out of support–they buy because they genuinely want what you're offering.
If people buy → You have proof. Keep going.
If they don't → You learn fast, cheaply, and without wasting months.
The goal isn't to get rich. The goal is to prove demand before building anything bigger.
Recent example: My partner Casey is a positive psychology coach. She wanted to expand her business without taking on more clients.
She kept hearing the same thing from her coaching clients: "I can't stick to a routine."
So she spent a weekend creating a simple digital journal. Daily check-ins for self-care and mindfulness routines. First version? A Google Doc formatted in Canva.
She tested it. $10/day on Facebook ads for two weeks. Broad targeting... just let Facebook find the buyers.
Strangers bought it. Real people. Real money. Proof.
That tiny test gave us the confidence to go bigger:
Here's what's wild: Some days, one affiliate email brings in more than the journal sales.
None of that was planned on day one. It revealed itself as she grew her audience and paid attention to what they needed next.
Same framework. Test small. Prove it works. Then build bigger.
That's the power of Phase 1.
Once you've proven people want what you're offering, you're no longer guessing.
Now you build the foundation.
Not a big fancy company. Not a 47-part funnel. Not ten social media channels.
Just a simple online presence and system that attracts your ideal customer and sells for you.
Not being a guru. Not showing off qualifications. Definitely not oversharing your life trying to be "authentic".
Authority = showing your audience how to solve a problem.
Your content guides them. Your system builds trust for you. Your brand becomes a hub where multiple income streams can exist.
This is where one idea becomes many ways to earn.
(One audience you help)
An exceptional example: Melissa made over $300K in affiliate commissions in 12 months... without creating a single product herself.
She just:
One Idea. Multiple income streams. $300K in 12 months.
"I spent most of my life in high-stress roles, working all hours, until I finally burnt out. This training enabled me to build a life where I'm actually present. I finally have the time and freedom to do the things I enjoy."
Results not typical; individual experiences vary.
Only now do you worry about traffic, growth, content, or scaling.
Because now the foundation is proven. You're not hoping it works–you've already seen it work.
Why this phase is easy: Because Phase 1 + Phase 2 removed all the uncertainty. You're not guessing. You're not hoping. You're scaling something that already works.
Real example of how big this can get: Mike's first sale was twenty bucks. "That sale just blew away all the voices saying 'you can't do this, this isn't real.' Boom. All gone." He wasn't special. He wasn't technical. He just tested something simple. Got proof. Today? He and his wife run a business doing over £100K per month... helping pensioners claim thousands in benefits they didn't know they qualified for.
Prove it works. Build the system. Scale what's proven.
Simple. Clear. No guessing.
And if you're thinking "I don't even know what to build"... that's exactly what the Offer Intelligence AI solves. More on that in a minute.
Let me be real about something.
Most people approach online business the complete wrong way:
They spend months building a full website. Film an entire course. Order inventory. Set up complicated systems. Design logos. Write endless content. Pick a business model that doesn't even align with their goals.
Then they find out if anyone actually wants it.
By that point, they've poured thousands into it… and months of their life have disappeared with nothing meaningful to show for it.
Mission Map flips that.
Your first test? It might just be a simple one-page offer. A short guide. Print-on-demand merchandise. A basic consultation. Something you can put together in a weekend.
You run some small ads. $50. Maybe $100.
If it doesn't sell? You've lost a weekend and the cost of a nice dinner out. Try a different angle. Test another idea. No big loss.
But if it hits?
One successful test offer can turn into multiple income streams that pay you for years.
The downside is tiny. The upside is life-changing.
That's why testing first isn't just smart–it's the only approach that makes sense.
You've probably seen other "make money online" offers. Courses. Coaching. Programs. YouTube gurus.
Here's what makes Mission Map different:
Most programs teach a tactic or narrow in on one business model.
"Do dropshipping." "Start a YouTube channel." "Sell on Amazon."
Mission Map teaches you a framework that works across any niche and any business model. Which is how it should be!
Most programs assume you already know what to sell.
They skip the hardest part–figuring out what to offer and who to help.
Mission Map starts there. The AI tool and Vision Call help you find your specific path.
Most programs make you build everything before testing.
Create the course. Build the website. Film the videos. Then hope it works.
Mission Map flips that. Test first. Prove demand. Then build.
Most programs leave you alone. Mission Map gives you community support.
Most programs promise fast money.
"Make $10K in 30 days!" (Spoiler: You won't.)
Mission Map promises fast feedback. You'll know within 2-3 weeks if your idea has legs. That's worth more than hype.
This isn't about getting rich quick.
It's about testing smart, building what works, and scaling with confidence.
Mission Map is designed for people who want to build an online income without guessing, gambling, or wasting months building the wrong thing.
It's especially powerful if you're:
✅ Stuck in analysis paralysis
You've been researching endlessly… comparing business models… watching videos… but you still can't pick a direction.
✅ Burned by past attempts
You've tried something before, it didn't work out, and now you're nervous about wasting more time, money, or confidence.
✅ Working a job you want to escape (or reshape)
You want more freedom, more time, and more control – but you need a proven path, not another "hope it works" project.
✅ Already in business but need more leverage
You want systems, automation, and multiple income streams – not more work, more hours, or another job disguised as a business.
✅ Done with vague advice
You're tired of theory, fluff, and motivation. You want clear steps you can follow this week – with someone showing you exactly what to do.
✅ Ready to test small before betting big
You're smart enough to validate your idea first. A weekend of work and a $50–$100 test feels reasonable – months of building with no proof does not.
If any of this sounds like you…
Mission Map will feel like the clarity, confidence, and direction you've been searching for.
Don't buy this if:
❌ You want guaranteed income without testing anything
❌ You're not willing to spend one weekend creating a simple offer
❌ You need to make money by next week
❌ You're collecting courses, not building businesses
Do buy this if:
✅ You're tired of overthinking and ready to test something
✅ You want to know if your idea works BEFORE building for months
✅ You're willing to test 3-5 ideas to find one that works
✅ You value fast feedback over perfect planning
If you're in the second group, I can't wait to see what you build.
Everything you need to go from "stuck" to "your first offer idea"–for $27.
Short, focused workshops where I walk you through the strategy and decisions for each phase.
These aren't fluffy motivational classes you'll never finish. Just what you need to understand and do each phase.
This is the bit most people love.
If you're thinking "I don't even know what to build"–this solves that completely.
You answer simple questions about your interests, skills, and the type of person you want to help. The AI gives you specific offer ideas you could test this month.
Not vague "start a YouTube channel" advice. Actual problems you could solve. Actual people you could help. Actual offers you could create.
We built this over 18 months, trained on data from thousands of successful online businesses. It's like having me ask you the questions I'd ask in a one-to-one session–but instant.
Within 10 minutes, you'll have 3-5 concrete niche ideas you'd never have thought of on your own.
A 1-to-1 call with an experienced Launch Adviser where you:
20 minutes. One-to-one. With someone who knows this framework inside out.
No pressure. No hard sell. Just a real conversation about where you're at and where you want to go.
These calls are currently available within days if you book in your first 30 days–but as we grow, they're booking further out.
You're not doing this alone. When you join, you get:
This isn't just a course you buy and figure out alone. You're joining a community of people on the same path–and a team of 16 mentors dedicated to helping you succeed.
A deeper training that shows how this grows into a six-figure business without loads of extra complexity or workload.
You'll see the full path from "first test" to "six figures"–laid out clearly.
What to focus on at each stage. What to ignore. How long each phase typically takes.
This is the roadmap I've only ever shared before with consulting clients paying thousands.
The full Mission Map framework in detail.
Mindset. Niche selection. Offers. Building your online home. Growing.
You don't have to read it all at once. Use it as your reference manual when you need to go deeper on something.
One payment. Lifetime access. Forever.
No recurring fees. No monthly charges. No "premium tier" required to make this work.
Every update we make to the AI tool, every new workshop we add, every improvement to the framework–you get it all. Automatically. For life.
You're in once, you're in forever.
One-time payment. Instant access. Lifetime updates.
Similar programmes typically charge:
Offer Intelligence AI: $97
4 Workshops: $197
Personal Vision Call: $150
Zero To Six Figures Training: $297
Book: $27
Total value: $768
Your price today: $27
Everything for less than the cost of dinner out.
Because we'd rather prove this works for you first.
Look, we could charge $497+ for this, easily. The Offer Intelligence AI alone took 18 months to build and is worth far more than that. Add the workshops, the Vision Call, the book–we could easily justify $500+ and still be an incredible deal.
But here's what we've learned after helping thousands of people:
The best customers are the ones who get results first, then choose to go deeper.
So here's our approach:
Get the Fast Start Bundle for $27. Use the AI. Find your niche. Map your first test offer. Have your Vision Call. Get confidence this actually works for you.
When it clicks–when you've tested your first idea and seen real people respond to it–you'll be in the perfect position to decide if you want our advanced tools and deeper support.
But here's the important part: This bundle stands completely alone.
You're not buying "step 1 of 47 required steps." You're getting everything you need to test your first idea and know if it has legs.
If you never buy anything else from us? You'll still have a complete framework for testing and validating online business ideas.
That's the deal.
We succeed when you succeed. And you can't succeed if you don't start. So we've made starting as low-risk as humanly possible.
By Day 7: Clear niche, test offer mapped, Vision Call scheduled
⏰ Book within 30 days: Vision Calls booked in your first month get priority scheduling (usually within days). Wait longer and you'll join the general queue–which can mean 2–3 weeks.
Join 7,000+ people who've used Mission Map to test their ideas
Go through the workshops. Use the Offer Intelligence AI. Have your Vision Call.
If you don't walk away with:
Email us for a full refund. No questions. No hassle.
Here's something nobody else offers:
If you complete your Vision Call, create your test offer following our guidance, and it doesn't perform–we'll review your test with you for free and help you understand exactly why.
We'll look at your offer, your messaging, your targeting–and show you what to adjust for your next test.
We can't guarantee you'll make money (nobody can–anyone who promises that is lying). But we can guarantee you'll learn from the process and walk away with clarity on what to do next.
And if you feel the framework didn't deliver the clarity we promised? Full refund within 30 days. Keep everything. No questions asked.
You literally cannot lose.
Over 7,000 people have trusted this framework. Now it's your turn.
Join 7,000+ people who've used Mission Map to test their ideas
"This program is truly remarkable. If you aspire to launch an online business effectively, this is the ideal path. My sole regret is not embarking on this journey sooner."
– Josh P
"A life-changing experience. From start to finish, you gain new skills and knowledge–and discover who you truly are. The community is beyond what I ever imagined!"
– Jono K
"Value for your money. The most caring and supportive company with integrity, helping you build your own online business. Excellent support, dedicated coaches, and an active, caring community."
– Robert M
"Without doubt the smartest move I've made. I went from lonesome, underpaid, life-threatening work to what feels like early retirement in half the time."
– John T
Results not typical; individual experiences vary.
Good. That's exactly where the Prepare phase and AI tool shine.
You don't need ideas to start. You need a process for finding them.
Answer questions about yourself. Get specific ideas you'd never have thought of.
Some of our most successful members arrived with zero ideas.
Here's something most people get wrong: You don't need to be the world's leading expert. You just need to be a few steps ahead of the person you're helping.
I wasn't a dating guru when I started. I was just a guy who'd figured out how online dating worked–and could explain it to other guys who were confused.
That's all you need. Experience solving a problem that others are still struggling with.
Real example: Khadija wanted to sell physical products but had no clear direction. The AI tool helped her discover "faith-inspired mindfulness for Muslim women in the West." Now she runs "Rooted in God"–Islamic wall art, journals, and digital resources. Started with zero ideas. Built a profitable brand around something she deeply understood.
Another example: James had no idea what to sell. Within 5 weeks of following the framework, he launched his first product and hit 5 figures. "We couldn't believe it!"
Results not typical; individual experiences vary.
To get clarity and map your niche and first test offer from scratch — even if you arrive with no ideas — you're looking at less than 30 days if you follow the workshops and use the AI tools.
Creating something simple like a guide, consultation, or print-on-demand product? Less than a weekend to build, then 1–2 weeks of small-budget testing.
To know if it's working: 7–14 days of data is usually enough to see whether people want it.
Building your full system (Phase 2): 2–4 weeks once you've proven your offer.
This isn't a "get rich by Tuesday" scenario. But it's also not "spend 6 months building before you know anything."
You get feedback fast. Then you build based on what's already proven.
A few standout examples:
Results vary based on your niche, effort, and willingness to test — but the framework ensures you get fast validation, whether your first idea takes off or needs refinement.
Results not typical; individual experiences vary.
Minimum to test an idea: $50-100 for ad spend over 2 weeks. That's it.
If you already have an audience (email list, social following), you can test for free by making them an offer.
Tools you'll need: Email service (many have free plans), simple page builder (some are free), payment processor (Stripe/PayPal–free to set up, they just take a small % per sale). We also offer a complete business software solution called Funnel Launch for $147/mo)
Absolutely — and in many niches, they're buying more than ever.
Because people don't pay for information. They pay for clarity, speed, certainty, and a ready-to-use solution.
Free content is messy, overwhelming, and often contradictory. And while AI is incredible, it can only answer the questions someone already knows to ask. Most people don't know what they don't know, which means they don't even know where to begin — let alone how to assemble a complete, correct path.
That's why digital products still sell extremely well, including:
These aren't "information." They are done-for-you shortcuts people can apply instantly.
When someone wants a real result, they don't want to spend hours digging through random blog posts, bouncing between YouTube videos, prompting AI 20 different ways, or guessing what order everything goes in.
They want a curated, step-by-step solution that saves them time and avoids mistakes — something complete, packaged, and proven.
That's why people happily pay $9, $27, $47, even $97+ for a digital product that:
And here's the strategic part:
Sometimes the smartest business model is not trying to make all your money on the first sale.
A low-ticket digital product — a guide, template pack, or even digital art — builds trust quickly. But the real income often comes from future promotions and offers that solve bigger, deeper problems for the same customer.
This is exactly how the most successful creators, coaches, and digital sellers build their business.
So yes — people still buy digital products. But more importantly, they buy clarity, shortcuts, speed, and solutions they wouldn't know to look for on their own.
Perfect. That's exactly who this is designed for.
That's why Phase 1 uses small paid ads–you're testing with strangers, not relying on an existing audience.
$5-10/day on Facebook and Instagram puts your offer in front of the exact type of person you want to help.
No audience required. No followers needed. Just a small ad budget to test. Building an audience comes later (Phase 3) once you've proven your offer works.
That usually means one of two things:
1. You copied someone else's approach that didn't fit you
2. You built something without testing it first
Mission Map fixes both. You find your path based on your interests and strengths. And you test before you build.
Most "failures" are just expensive lessons in what not to do. Now you know what doesn't work–let's find what does.
The framework works whether you're starting fresh or already have skills to monetise.
Most coaches and consultants I work with have the expertise... they just don't have a simple system for packaging and selling it online.
Mission Map helps you take what you already know and turn it into something you can sell without trading all your time for money.
Fair enough. But here's what I've found... most coaches are competing on price because their offer looks like everyone else's.
Phase 2 shows you how to create a simple front-end offer that brings qualified leads to you, instead of chasing people who aren't ready.
It's not about finding a niche. It's about positioning what you already do so the right people find you.
You don't have to build courses.
A "minimum viable offer" could be a simple PDF guide, a workshop, a paid consultation... something small that lets people experience your value before committing to higher-ticket work.
Many coaches use this as a client acquisition tool, not a replacement for what they do.
Honestly? If you find it boring, that's a sign to explore something else.
The whole point is building something you actually care about. If corporate finance drains you at work, why build a side business around it too?
That said, some people genuinely love their "boring" industry. They just think no one else would pay for their knowledge.
If that's you, you've got a real advantage: less competition and deeply specific problems to solve. Finance professional helping others transition careers? Insurance expert helping new agents get started? These niches work because the problems are real and urgent.
The AI tool is especially good at finding angles here. It asks about your experience and who you can uniquely help.
But if you're dreading the thought of talking about insurance in your spare time? Let's find something you actually enjoy. That's what the Prepare phase is for.
No, though affiliate recommendations can be part of your income streams.
We always encourage starting with your own simple product first, even just a short guide. Here's why: when you create something yourself, you're forced to get laser focused on exactly who you're helping and what problem you're solving. You're actually helping people, not just sending them somewhere else. That builds trust.
Once you've helped someone with their first problem, recommending other products becomes natural. "Here's what helped me with the next step..." They already trust you.
So you might create your own products (guides, courses, coaching, physical products). You might recommend other people's products and services (affiliate income). You might do both. That's what I do, and it's the most profitable approach.
It's not "just" anything. It's a complete system for building multiple income streams around one audience. Starting with trust.
Let me be specific about what "tech" you actually need:
For testing your first offer:
That's it. No coding. No complicated software. No "tech stack" with 47 tools.
Here's the truth: Running a simple test ad is easier than posting on social media. You don't need to be a "Facebook ads expert." You don't need fancy targeting. Facebook's system does most of the work for you.
The workshops walk you through everything step-by-step. And your Vision Call adviser can answer any specific tech questions for your situation.
We've had people in their 60s and 70s do this successfully. If you can follow a recipe, you can follow this.
Real example: Shona is a school education specialist who now runs a global consulting business helping neurodiverse learners. She built funnels, online courses, and a worldwide brand–with zero technical background. If she can do it, you can too.
Then you've learned something valuable in days, not months.
You've lost maybe $50 in test ads and a few hours of time. Try a different angle. Test something else.
That's the whole point–fail fast and cheap until you find what works.
Most successful people tested multiple ideas before one hit. The difference is they tested quickly instead of building for months first.
And remember–you have the Test Results Guarantee. If you follow the guidance from your Vision Call and it doesn't work, we'll refund you and help you figure out why.
About half our members have something going already.
Mission Map helps you figure out what's not working, test new offers quickly, build out your online system properly, and add multiple income streams to what you're already doing.
Same framework. Applied to where you are now.
Real example: Michael had already spent six months building a dog behaviour course. Zero sales. Inside Launch You he learned to build a simple funnel first. Within weeks, strangers were buying his course and booking coaching sessions.
Another example: Brigita already had fitness knowledge but her gym wasn't making money online. After applying the framework, she hit her first €10K month.
Results not typical; individual experiences vary.
Yes. Most of our members start while working full-time.
Creating your first test offer: One weekend.
Running the test: $5-10/day in ads runs automatically while you're at work.
Checking results and adjusting: 30 minutes a day.
This isn't about quitting your job tomorrow. It's about testing something on the side, proving it works, then deciding what to do next.
Here's my story: I built my first six-figure business while working full-time in real estate. Used a pen name. My boss never knew. My coworkers never knew. Just me, my laptop, and a few hours each evening.
You don't need to "come out" as an entrepreneur. You don't need to post your face everywhere. You don't need to tell anyone what you're doing.
You can test this completely privately–under a pen name, a brand name, whatever you want–until you're ready to go bigger (if you ever want to).
Many people keep their jobs and run their online income as a side project. Some scale it and transition out. Your choice. Your timeline. Your terms.
Here's the thing about "saturated" niches: they're saturated because there's massive demand.
Competition means there's money being made.
The key isn't finding an empty niche–it's finding your specific angle within a proven market.
The AI tool and your Vision Call help you find that angle. Who specifically you help. What specific problem you solve. How you position yourself differently.
I've built businesses in dating, personal development, business education–all "saturated" markets. Still worked because I found my specific corner.
Real example: Josh thought football coaching was too saturated. Now he has 1 million followers and runs a thriving youth academy called Fit4Football. Check him out... Competition means there's demand. You just need your specific angle.
Another example: Tim was a corporate lawyer for 20 years. Thought "financial education" was way too saturated. But he found his angle: helping other lawyers and high-income professionals understand money and investing. Used Mission Map to test a simple guide. Proved demand. Built it into a full financial education business. Replaced his 20-year legal income in 6 months.
"Saturated" just means there's money being made. You just need your specific corner of that market.
Results not typical; individual experiences vary.
Fair concern. Most people have a graveyard of unfinished courses.
Here's why this is different:
The workshops are short. Not 40 hours of content. Just what you need for each phase.
You take action between each workshop. Watch Workshop 1 → use the AI tool → book your Vision Call. You're doing, not just consuming.
You have a Vision Call. A real person helping you apply this to your specific situation. That accountability makes all the difference.
You see results fast. Within 2-3 weeks you're testing something real. That momentum keeps you going.
This isn't designed to sit in your downloads folder. It's designed to get you testing an offer within your first month.
If you're worried about being pushy or salesy–good. That means you're a decent person.
Here's the truth: When you genuinely help someone solve a real problem, they thank you for the offer.
I've had thousands of customers over the years. The complaints aren't "why did you sell me this"–they're "why didn't I find this sooner?"
If you're solving a real problem for real people, selling isn't sleazy. It's service.
Here's the math:
• 180 days of thinking
• Zero market feedback
• Still don't know if your idea works
• 7 days to plan your first offer
• Vision call to plan your first 30 days
• Consistent sales in 90 days or less
Six months of thinking vs. 90 days of doing.
Which sounds smarter?
Or you could be exactly where you are right now.
Still thinking about it. Still waiting. Still threatening to do something new.
Find your niche. Know who you're helping. Create a simple test offer. See if people pay.
Build your online home. Set up a simple system. Turn one offer into multiple income streams.
Bring more people in. Scale what's working.
That's Mission Map.
That's how regular people build real online income.
And it starts with $27 and a decision to stop waiting and start testing.
Go back to thinking about it. Keep waiting. Keep hoping that perfect moment of clarity will just arrive.
Maybe you'll figure it out eventually. Maybe in six months. Maybe a year. Maybe never.
Follow Mission Map. Test a simple offer. See–for the first time–whether people will actually pay for your idea.
Not in six months. Start Now.
"We just launched our first product 5 weeks ago, and have already hit our first 5 figures. We couldn't believe it!"
– James Hancox
"Finally, someone that doesn't just give vague advice but shows you exactly what to do. I literally checked off each step and went from idea to launching my first online business in just over two months."
– Douglas Everest
"Life-changing stuff! I was skeptical at first, but the training was simple step-by-step–even for someone not tech savvy. I'd never done anything online before, and now I earn a full-time living from multiple income streams!"
– Mike Jacques
Results not typical; individual experiences vary.
Get instant access to:
✅ Offer Intelligence AI (get profitable offer ideas in 10 minutes)
✅ 4 Fast Start Workshops (complete in one week)
✅ Personal Vision Call (map your next 30 days)
✅ Zero To Six Figures Bonus Training (see the full path)
✅ 364-page framework book (your reference guide)
Everything you need to nail your first offer: $27
Join 7,000+ people who've used Mission Map to test their ideas
P.S. – You're not risking thousands or building for months. You're testing in days with something simple. The 30-day guarantee means you risk nothing. But waiting costs you everything. Another week thinking about it is another week you could've been testing.
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